The Hindu leader asked the Brazilian clothing brand to remove the image of Lord Ganesha. The Express Tribune


An Indian religious teacher has asked the Brazilian fashion clothing brand to remove the image of the Hindu deity Lord Ganesha from its line of shorts for men and women.

Hindu religious leader Rajan Z demanded that John Couture, the fabricator, offer an apology for “deeply despised” one of Hinduism’s most revered gods, the world’s third-largest religion, with about 1.2 billion followers .

“Lord Ganesha was not meant to worship in temples or home shrines and adorn one’s thighs, hips, waist, buttocks, genitals and pelvis,” Jade, who is based in the state of Nevada, said in a statement.

Due to the holiday in the state, it was not possible to contact the company based in Sao Paulo on Friday.

Lord Ganesha is one of the best known and most worshiped deities in the Hindu elephant, easily identified by his elephant head.

Z said that improper use of Hindu deities, symbols or symbols for commercial purposes hurt the devotees.

“Clothing companies should not be in the business of religious appropriation, sacrifice and ridicule of entire communities,” Jade said.

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