The country’s largest carmaker Maruti Suzuki India (MSI) on Sunday announced special offers for government employees, with models costing over Rs 11,000 and exceeding the current festival consumer offerings. The company is seeking to further boost the demand with its proposal following the recently announced Holiday Travel Concession (LTC) cash voucher scheme by Finance Minister Nirmala Sitharaman.
The company said, “Employees of public sector enterprises, central and state government departments and their husbands, including police and paramilitary personnel, can avail these special offers on purchasing new vehicles from Maruti Suzuki. This exemption Will vary from one model to another. “
Shashank Srivastava, executive director (marketing and sales), Maruti Suzuki India (MSI), said, “The government has taken many bold steps to revive consumer spending during the COVID-19 epidemic. Supporting the economy and spreading positive sentiments It is our collaborative duty to do it. “
Mr. Srivastava said, “With more than 10 million government employees working under various central and state government departments, they are the largest segment of customers for Maruti Suzuki. Keeping this in mind, we have opened a new window for government employees. Has announced a special package, which will help them to take advantage of LTC cash benefits besides driving their favorite cars. “
Maruti Suzuki India said that about 45 lakh central government and defense employees will benefit from the recently announced LTC Cash Voucher Scheme. In total, additional consumer demand of Rs 28,000 crore is expected to be generated by 31 March 2021.
MSI said its plan for government employees is for all passenger vehicles including Alto, Celerio, S-Presso, Wagon-R, Eeco, Swift, Dzire, Ignis, Baleno, Vitara Brezza, Ertiga, XL6, Ciaz and S-Cross Is valid. , Which are sold from the ARENA and NEXA chains.