India’s cinemas expected to reopen, wooing film-crazed fans | The Express Tribune
Movies may be out of date, masks are mandatory, and the lavish menu in general may be absent, but Indian cinema-goers hope film-lovers will still return on Thursday, when theaters reopen after nearly seven months of coronaviruses Will open from
The epidemic has closed theaters around the world, but in India it has retained a culture that treats films as a religion, and its stars as gods.
Following the recent losses of many publishers to coronovirus, cancer and even suicide – as well as a raging scandal over drug use in Bollywood – the world’s most prolific film industry is desperate for some good news.
But it may have to wait.
INOX Leisure Limited, India’s second largest multiplex operator, says the series will only be screening of old films when it reopens on Thursday.
Lalit Ojha, a regional director of the company said, “The work we are doing right now is bringing back the confidence of people that theaters are safe and secure.”
A trip to the cinema remains an affordable pursuit in India, with 75 rupees ($ 1) to buy in a three-hour drama, dance and song and air-conditioned luxury. In high-end cinema chains like Inox, patrons can also get biryani or hot fudge that is given to their clinker.
But with the temperature checked at the door, half the seats for the social distillery were left vacant, and only a limited selection of food, the experience it now has is far from the luxury of earlier on offer.
Nervous producers have so far avoided stalling any big-ticket releases, with many closing their films directly on stage such as Netflix, Amazon Prime and Disney + Hotstar.
“We are expecting a blockbuster release on Diwali,” Ojha said, referring to next month’s Hindu festival that is usually a bonus for theaters and retail businesses.
Although analysts point to the demand for a big-screen experience among fans used to watching a film every week – around 1,800 were released in India in 2018 – many just can’t brave the journey to watch old movies Huh.
Film trade analyst Komal Nahata told AFP, “Unless there is fresh content, people will not come to theaters.” Producers will not release the film without some guarantee. ”
“Ultimately, one has to take a chance and release an exciting film,” he said.
With at least one Hindi film, “Suraj Pe Mangal Bhari”, due to be released on November 13 – Diwali weekend, a handful of producers are reportedly ready to take the risk.
Bollywood’s top producer Aditya Chopra is also preparing to release a 2005 hit “Bunty Aur Babli 2”, according to media reports.
But with India’s virus cases rising from the last seven million, the risk of infection remains strong, with officials in Bollywood home, Mumbai, being pushed to reopen theaters again.
Analyst Nahata said, “Mumbai is the heart of the film industry – if theaters are closed, half the battle is already lost.”
In such uncertain times, if the remaining theaters are also able to sell the tickets available – 25 percent of normal capacity – they can refuse, he said.
“If they manage to fill 60 percent of the seats on offer, it would be great news for the industry.”