Adidas dismissed the claims of employees that it was not enough to combat racism
Frankfurt: German sportswear manufacturer Adidas on Wednesday dismissed claims by employees that it was not enough to combat racism, reviving a debate about the firm’s lack of diversity after protests against “Black Lives Matter”.
Adidas spokesperson said that we strongly reject all the statements made in a letter sent by 83 employees AFP.
Activists set up an anonymous forum to discuss human resources department investigations and discrimination, adidas confirmed AFP The demands were first reported in the Wall Street Journal.
“Adidas and Reebok have always been and will always be against all forms of discrimination,” Adidas said, adding that “black employees have reacted” and added that “third party investigators” will monitor their policy.
In the letter and in a social media post, staffers targeted HR chief Karen Parkins’ description of racism in Adidas as “noisy”, discussed only last year in the all-hands meeting of the group’s subsidiary Reebok in the US Went.
“I should have picked a better word,” Parkin said in a reply posted on the company’s intranet on June 12, “should I offend anyone, I apologize”.
Adidas has set up a telephone hotline for its nearly 60,000 employees worldwide – 10,000 of them in the US – to report problems within the company.
“We are now focusing our efforts to make progress and bring real change immediately,” the Bavarian group said on Wednesday.
On June 10, Adidas had already announced that 30 percent of the new hires would be people of black or Latino background.
And it vowed to spend $ 20 million over four years on programs to support black communities in America.
Adidas’ efforts to defuse allegations of internal racism followed weeks of anti-racist demonstrations around the world in the wake of the May 25 death of George Floyd at the hands of a white policeman in Minneapolis.